Numbers
The impact of adopting Chowly's Off Premise Platform is evident in the following performance metrics:
$787,459
Total Sales
$10,413.25
Smart Pricing Total Sales
Total Smart Pricing projected annual sales = $316,726.05
$30.45
Average Basket Size
+20% Increase vs Base Avg Basket
Challenge
As Smokin’ Oak expanded nationally, they encountered several challenges typical of growing franchises. Maintaining consistent quality and exceptional customer experience across multiple locations was paramount. The brand’s commitment to freshness—highlighted by their lack of freezers and reliance on a wood-fired oven—meant that every aspect of their service needed to be meticulously managed. This dedication to quality demanded that their technology stack be robust and reliable.
Managing digital ordering and integrating various technology platforms were crucial for supporting their growth. They needed a system that ensured seamless operations and maximized profitability in an increasingly competitive market. Ensuring that every customer interaction, whether in-store or online, met their high standards was a significant concern.
By adopting Chowly’s Off Premise Platform, Smokin’ Oak was able to focus on providing exceptional dining services without worrying about their tech stack. Chowly’s comprehensive solution for digital ordering, marketing, and integration allowed them to streamline their operations and maintain their quality standards effortlessly. This partnership enabled Smokin’ Oak to concentrate on what they do best: making great food and delivering an outstanding customer experience.
Solution
To address these challenges, Smokin’ Oak adopted Chowly’s Off Premise Platform, which powers digital ordering, marketing, and integration for over 17,000 restaurants in the US. Chowly Online Ordering and Chowly’s seamless integration with major delivery platforms like DoorDash, Google Food Ordering, GrubHub, and UberEats streamlined Smokin’ Oak’s operations and improved order management. The Smart Pricing feature allowed them to optimize pricing based on demand, further enhancing profitability.
First and foremost, Chowly empowers Smokin’ Oak to focus on their hospitality moment—the unique touch that sets them apart by ensuring every guest enjoys fresh, high-quality food every time. This unique aspect drives people to their brand and fuels continued expansion. By offloading certain responsibilities to Chowly, operators can focus on high-impact projects. These actions not only save time but significantly impact customer perception, engagement, and profitability.
Second, with more locations opening, time and bandwidth are limited. Chowly’s unwavering support is crucial, as it allows Smokin’ Oak to manage their operations without juggling multiple tasks. This return on time for operators is invaluable, enabling them to concentrate on their core business.
Chowly aids in creating demand through comprehensive digital marketing services, simplifying the process for Smokin’ Oak with its “done for you” approach. It captures this demand via a robust online ordering system, ensuring a seamless experience for customers. Finally, Chowly converts this demand into profitable sales by seamlessly integrating with Smokin’ Oak’s existing POS system.
Chowly’s Off Premise Platform facilitates Smokin’ Oak’s expansion by leveraging the three Cs framework: Create, Capture, and Convert. This strategic approach not only attracts traffic but also ensures its transformation into profitable and recurring business.
Numbers
The impact of adopting Chowly's Off Premise Platform was significant. Here are some key performance metrics:
