How the Chowly Platform Gives Pete's New Haven Style Apizza a “One-Stop Shop” for Growth
Washington, DC · New Haven-style Pizza & Italian Cuisine · 1 Location
Meet Pete's New Haven Style Apizza
Pete's New Haven Style Apizza has served the Washington, DC community for 16 years. Co-owners Thomas Marr and Tri Nguyen oversee the restaurant's back- and front-of-house operations, leaving little time for marketing to become either owner's full-time job.
The Challenge
With all of those responsibilities on their plate, marketing could never be either of their full-time jobs. “We're not marketing people. We're restaurant people,” Thomas explained. They'd tried outsourcing marketing to another service before, but didn't see the results that they were expecting.
Chowly gave the team one place for the pieces they didn't have time for. “We use Toast as a point of sale, but they don't help with marketing,” Tri explained. “Chowly is like a one-stop shop,” Tri noted. “Everything's there. You don't need to go to four different platforms, it's all there: the hosting, the website, the marketing, the support.”
Before → With Chowly
Fragmented across platforms
One Connected Platform
Platform Highlights
The platform capabilities that made the biggest impact.
Working with Chowly gives Pete's New Haven Style Apizza the marketing tools to be successful and connect with customers:
Email marketing
Chowly takes the lead on emailing customers at the right time with promo codes and appropriate discounts to drive new and recurring business.
Customer feedback surveys
Since implementing Chowly surveys, the team can personally interact with customers in a meaningful way.
“I love it. Customers are giving you honest feedback because they care about you.”
— Tri Nguyen
Online presence
Chowly takes care of the restaurant's online presence from the website to their Google My Business profile, tracking when potential customers are visiting and what channels they're coming from.
Google Ads
Chowly manages the restaurant's Google ad campaigns, using AI to identify high-converting keywords and optimizing the budget for the best return.
Anybody who's ever looking for any assistance in terms of website hosting, marketing – all these things that we're getting – if I was ever talking to another restaurant owner, I would recommend Chowly.
Results
Frequently Asked