Case Study
Beeryland x Chowly Platform
“Since switching from our previous platform, sales with the Chowly Platform are about 20% higher—and the focus on Google Ads is exactly where our new customers come from.”
That’s where the Chowly Platform comes in.
Beeryland wanted simple: more sales, more direct business, less margin leakage.
They didn’t need another “shiny” tool; they needed a platform that moved the needle and played nice with Square.
Why it matters:
• A prior platform that stalled after launch, no cadence, no iteration.
• Seasonal revenue drops that winter couldn’t offset in-house
• Third-party apps that erased food margins with fees
• Fragmented workflows and no connected ad → order attribution
• Limited leverage of Beeryland’s existing Square loyalty and customer data
They needed one partner to centralize the digital storefront, drive demand, and prove it with order-level results, without adding work to a lean team.
Here’s how the Chowly Platform delivered:
• A conversion-focused website built to rank locally and funnel orders, not just clicks
• Google Business Profile cleanup to match brand, menus, and hours
• Managed Google Search Ads aimed at “near me” and intent queries, with true ROAS tied to orders
• Loyalty + customer data aligned with Square to fuel repeat business
• Customer surveys turned into quick wins for ops and marketing
• A branded mobile app (iOS at launch) to meet guests where they are, with Android under evaluation
• A steady drumbeat of working sessions → health checks to keep momentum (weekly → bi-weekly → monthly)
“The onboarding team was really good. Meeting every week was helpful early on, and Chowly’s follow-through kept us moving.”
Beeryland kept its direct-only stance (no marketplace fees) and used Chowly to find and convert higher-intent guests searching nearby. A recent 12-day window delivered 7.76x ROAS, while monthly sales outpaced the previous platform, even with seasonality in play.
Since launching with the Chowly Platform, Beeryland has seen:
• +18.78% first-party delivery revenue vs. previous platform (Owner)
• 7.76x ROAS from Google Ads
• 19 days from kickoff to go-live; weekly → monthly health checks sustain lift
• Square-integrated ordering: tickets print to kitchen, no tablet juggling
• Direct-only model preserved margin by avoiding third-party fees
• Loyalty and customer list centralized in Square (9,000+ contacts ready for campaigns)
• Website + GBP tuned for local search and conversion (order, not browse)
• iOS app live to capture repeat orders
“We don’t use third parties, the fees crush food margin. The Chowly Platform helps us keep orders direct and actually grow them.”
With the Chowly Platform, first-party demand is up, ordering is Square-simple, and the team finally sees which dollars work, and which don’t. The platform gives Beeryland a way to bank summer momentum and blunt winter slowdowns without burning the team or the margin. For independent restaurant operators, the playbook is clear: make direct the default, measure to orders, and keep iterating.
Key Takeways:
• First-party wins: protect margin, grow loyalty, control the guest
• Connect ads to orders, not clicks, optimize to ROAS
• Integrate with the POS you already use (Square)
• Ship fast (go-live in 19 days) and keep improving
