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Why a 'Done-for-You' Platform is the Ultimate Money Maker for Independent Restaurant Operators
Running an independent restaurant is hard work.
You’ve got a million things to juggle—keeping your kitchen running smoothly, ensuring top-notch service, managing costs—and, of course, trying to stay profitable. The rise of digital ordering, delivery apps, and online marketing can make things even more complicated. But what if you could streamline all of that in one place, without having to do it all yourself? That’s where a ‘done-for-you’ platform comes in—and it’s the key to unlocking real profitability for your restaurant.
Let Your Digital Storefront Work for You
Your digital storefront is the face of your restaurant online—and in today’s world, it’s often the first thing a customer sees. If it’s not up to par, you could be losing business before it even starts. A ‘done-for-you’ platform takes all the guesswork and technicalities out of building and managing your digital storefront. No more scrambling to update your menu across multiple sites or dealing with confusing integration issues.
With a platform that handles it all, you can rest easy knowing your online ordering is optimized, your menu is consistent across every channel, and your restaurant is easy to find. You focus on what you do best—running the business—while the platform handles the rest.
The Chowly Platform brings together all your digital properties—Google ads, Google Business Profile, website, mobile app, and third-party delivery platforms—all in one place. This integration ensures everything works seamlessly together, allowing you to focus on growing your restaurant without worrying about managing multiple tools and services.
The Stats Don’t Lie: More Orders, Less Hassle
Here’s the thing: running a restaurant means you need more orders to keep the lights on. But how do you get them? A well-optimized digital storefront is your best friend here. According to a study by the National Restaurant Association, 70% of customers prefer ordering directly from a restaurant’s website.
Platforms like Chowly make sure all of that is taken care of. With smart integrations, like syncing with Google Business Profile and automatic menu updates, you’ll capture more customers with less effort. Plus, they integrate seamlessly with third-party delivery apps, meaning you don’t have to pick one over the other. It’s all about making sure you’re getting the most out of every channel.
In the future, Google will play a pivotal role in how customers discover restaurants. That’s why optimizing your Google Business Profile is essential. Chowly’s ‘done-for-you’ Platform ensures your profile is set up according to best practices, making your restaurant easier to find and ultimately increasing your chances of getting more orders.
The Profit Boost of Dynamic Pricing
Let’s talk about dynamic pricing—a tool that might sound intimidating but is actually one of the easiest ways to boost your margins. Simply put, dynamic pricing adjusts your prices based on demand, time of day, or other factors. It’s a no-brainer for third-party delivery apps, where the costs of commissions can take a serious bite out of your profits. But with dynamic pricing, you can adjust your prices to make up for that cost.
The best part? It’s not as noticeable to customers as you might think. A pizza price going up a couple of bucks during peak hours? They won’t blink. The result? More money in your pocket without your customers feeling a thing. Restaurants using dynamic pricing have reported profit increases of up to 10%. It’s that effective.
“Dynamic pricing leads to up to 10% in additional profits.”
Time Is Money—And a
'Done-for-You' Platform Saves Both
You’ve got enough on your plate as it is. Between managing staff, ordering supplies, and keeping customers happy, you don’t need to spend extra time tweaking your website or dealing with disputes on third-party platforms. A ‘done-for-you’ platform takes that burden off your shoulders. It handles everything from monitoring your Google reviews to managing customer disputes and even optimizing your menu for the best possible performance.
When times get tough, the number one thing you do is simplify your business. A ‘done-for-you’ platform does just that. It consolidates your operations, helps manage digital touchpoints, and even integrates with tools like Google to capture more orders. This simplification is crucial for restaurant survival.
Dispute rates on third-party platforms are 3-5 times higher than first-party platforms, leading to margin leakage. But with a ‘done-for-you’ platform, these disputes are tracked and managed automatically, saving you money.
“Disputes on third-party platforms are 3-5 times higher.”
One of the biggest advantages? The time you get back to focus on the things that matter—like improving the food, enhancing the customer experience, and growing your business.
Real Examples of Restaurants That Are Thriving
The proof is in the pudding—or in this case, the orders. Many restaurants using ‘done-for-you’ platforms are seeing remarkable results. Take one Chowly customer who saw a 20% increase in average order size in just two weeks. Why? Because the platform streamlined their ordering process and integrated suggestive selling and dynamic pricing. Another restaurant reported an extra $80,000 in annual profit just from implementing dynamic pricing on third-party platforms.
“One customer saw a 20% increase in average order size in just two weeks.”
“Dynamic pricing led to an additional $80,000 in annual profit for another restaurant.”
These results aren’t outliers—they’re exactly what happens when you put the right systems in place.
Conclusion
Let Technology Help You Thrive
The future of restaurant profitability isn’t just about serving great food—it’s about running a smarter, more efficient operation. A ‘done-for-you’ platform is the key to unlocking that potential. By handling your digital storefront, integrating with third-party delivery apps, managing disputes, and even automating your marketing, these platforms take care of the heavy lifting so you can focus on growing your business.
Simplifying your business, especially when times are tough, is key. Chowly’s platform offers everything you need—from Google Business Profile management to dynamic pricing—so you can run your restaurant with less stress and more profit.
Get a Free Digital Storefront Audit
Find out where you’re missing opportunities and how to fix them. Your audit includes:
- A full review of your Google Business Profile
- Insights on improving online visibility & conversions
- Expert recommendations to drive more orders
Want to dig deeper?
Watch how top independent restaurant operators are turning platforms into profit engines in this FULL COMP interview with Sterling Douglass.
