Chowly Platform for Profitability Workshop
Grow Your Restaurant Outside the 4 Walls with 1 Intuitive Solution
Free tools and insights from Chowly to grow sales and profitability.
Introduction
Learn how to grow outside the four walls with the Chowly Platform. Drive more traffic, direct orders, and profits without adding extra tools or complexity.
Off-premise strategies like online ordering, delivery, and pickup are shaping the future of independent restaurants. A modern off-premise establishment builds revenue without requiring guests to dine in.
An example of an off-premise establishment is a restaurant that offers online ordering, delivery, and pickup without relying on in-person dining.
The Chowly Platform:
Your Off Premise Operating System
Independent restaurant operators who embrace digital storefronts and off-premise strategies are leading the way. The Chowly Platform connects online ordering, marketing, and operations into one system built to help
you grow smarter and stay in control.
you grow smarter and stay in control.
How the Chowly Platform Powers Off Premise Success:
Optimized Digital Storefront
Keep menus, hours, and listings accurate to drive more online traffic.
Smart Ordering & Integration
Eliminate tablet clutter by syncing third-party orders directly to your POS.
Automated Marketing & Engagement
Run Google and Meta ads, manage reviews, and build repeat business.
Performance Tracking & Attribution
See where your orders come from and make informed, data-driven decisions.
The Chowly Platform makes growing off-premise sales simple, scalable, and profitable.
Your Digital Storefront:
First Impressions Drive Sales
To succeed with off-premise strategies, your digital storefront needs to be just as strong as your dine-in experience.
- The fastest-growing brands invest in their digital storefront as much as their physical location.
- Foot traffic is now both physical and digital.
- Discoverability matters more than design — if they can’t find you, they won’t order.
- “Perfect” is the enemy of “good.”
- Your marketing website and Google Business Profile are your storefront.
Your digital storefront is often a guest’s first impression. The Chowly Platform keeps your listings, menu, hours, and pricing accurate, so guests can order with confidence.
- Stay consistent across Google, Yelp, and other major platforms.
- Engage guests with reviews, photos, and up-to-date information.
- Match your online and in-store experience for better conversion.
The Chowly Platform handles these tasks automatically, saving you time while improving visibility and discoverability.
A strong digital presence only works when operations are ready to support it. Before scaling your marketing, you need food quality, team performance, and service dialed in.
- Don’t drive traffic until operations are ready.
- Finalize menu items and recipes.
- Train your staff for consistent, high-quality service.
- Monitor ratings and reviews to stay proactive.
Marketing cannot save a business with operational gaps. The Chowly Platform helps connect your front-of-house and digital systems so you can grow without waste.
The Real How-To: Mastering Off Premise
Profitability with the 3C's Framework
The Chowly Platform supports every stage of the off-premise journey through a proven framework: Create, Capture, Convert.
- A complete off-premise strategy needs all three steps working together.
- Most restaurants are already doing parts of this — the goal is to optimize the full system.
- Maximize incremental sales and profit by connecting the dots.
1. Creating Demand
Build awareness so customers find your restaurant first.
- Drive traffic with strategic ads, SEO, and listings.
- Boost visibility through targeted branding and location campaigns.
- Use attribution to track what delivers the highest ROI.
Pro tip: Run a small branded keyword campaign daily to track brand searches and customer interest.
New customers discover you through a strong digital storefront before they even know what they want to eat.
Key Tools:
- Google Business Profile
- Paid Ads
- Customer Surveys
- Ratings and Reviews
2. Capturing Demand
Turn guest interest into real orders.
- First-Party Ordering: Maximize profits with commission-free orders and custom upsells.
- Third-Party Ordering: Use delivery apps to supplement demand with full POS integration.
When diners are ready to order, make it easy and compelling for them to choose you.
Key Tools:
- First-Party Online Ordering
- Third-Party Marketplace Integration
- Marketing Website
- Mobile App
3. Converting Demand
Drive repeat business and protect margins.
- POS Integration: Route all orders through your kitchen the same way, no matter the source.
- Repeat Business: Loyalty programs and email marketing keep customers coming back.
- Dynamic Pricing: Automatically adjust delivery app pricing to protect profitability.
A seamless experience, strong service, and smart re-engagement turn first-time guests into loyal fans.
Key Tools:
- Dynamic Pricing
- POS Integration
- Email Marketingon
The Chowly Platform brings all of these pieces together into one connected, conversion-focused strategy — helping you create, capture, convert demand to grow smarter and drive more profits.
Why the Chowly Platform Matters
More than 17,000 independent restaurants trust the Chowly Platform to grow direct orders and boost profits.
- Built for independents with powerful tools in a simple dashboard.
- Connects online ordering, marketing, and POS for full visibility.
- First to market with third-party integrations like Grubhub.
With tools like Marketing Website, First-Party Online Ordering, Google Business Profile, and Google Ads, the Chowly Platform helps restaurants create demand, capture orders, and convert guests into regulars.
Real Chowly Platform Success
Independent restaurant operators use the Chowly Platform to drive real, measurable growth:
Liv’s Juice & Acai Bar
• +17% increase in first-party sales
• $121,000 saved in third-party commissions
• 3x increase in website traffic
Sauce Nouvelle
• +45% increase in average daily order volume
• +10% increase in average basket sizes
• $6,455 saved in third-party commissions
Two Eggs!
• 35%+ increase in sales volume
• 18,000 orders processed with a 98% success rate
• 20%+ increase in average basket size
Maximize Return on Time (ROT)
Independent restaurant operators do not have time to waste. The Chowly Platform helps automate busywork and streamline profitability so you can focus on what matters most.
- Automate listings, menu updates, and hours across digital storefronts
- Eliminate low-impact backend tasks
- Focus on high-impact projects that grow your business
- Reinvest time into food, service, and scaling your brand
Conclusion:
The Chowly Platform Is Built for Growth
The Chowly Platform helps restaurants create demand, capture orders, and convert traffic into profits.
From first-party ordering to paid ads, from listings to loyalty, Chowly is your all-in-one off-premise solution. Optimize your tech stack. Maximize your digital presence. Grow your business.
Get started with the Chowly Platform today.
