Restaurant Strategy Podcast Resources
Play Video about ROT for Restaurant Operators
Focusing on ROT (return on time) is crucial for independent restaurant operators. While ROI is important, your time spent optimizing your Google presence matters just as much. Maintaining accurate information and adapting to algorithm changes takes ongoing effort, but it’s essential for visibility and driving more orders.
Recent Episodes
Play Video about Get to Know Your Customers via Branded Keywords - Video Cover
Get to Know Your Customers Via Branded Keywords
Investing in branded keywords for restaurants on Google Ads offers valuable insights beyond just clicks. While some digital marketing agencies may advise against it, believing customers will find your restaurant without paid ads, there’s hidden value in the data you gain.
Play Video about chip LP restaurant digital storefront in podcast cover
What Shape is Your Restaurant Digital Storefront In?
In today’s restaurant industry, a strong digital storefront is as vital as a physical one, with successful brands investing heavily in both. A digital storefront encompasses more than just a website or online menu; it acts as a multifaceted gateway to the brand, driving significant traffic and sales.