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Google: Your Restaurant’s Digital Front Door
When people are hungry, their first stop is Google. It’s how they find what’s nearby, check hours, browse menus, and—most importantly—decide where to order from. For restaurants, Google has become the front door to your digital storefront.
At Chowly, we’ve spent years helping restaurants unlock the full potential of Google’s tools, and the results speak for themselves:
$200k in six months
One restaurant earned over $200k through Google Food Ordering (GFO), shifting revenue from third-party marketplaces to first-party orders.
Double the website traffic
A 10-location group saw their website traffic soar by making their Google Business Profile (GBP) names and categories consistent.
20% sales boost in 60 days
One restaurant grew their sales by 20% with a simple $4/day investment in Google Search Ads (GSA).
The power of Google can’t be overstated, and that’s why it’s a core focus of the Chowly Platform.
Insights to Keep Your Restaurant Ahead
Sterling Douglass, Chowly Co Founder and CEO, recently joined industry leaders at the Google Restaurant Summit to explore the latest tools and trends shaping the restaurant industry.
Here are some key takeaways:
Restaurant searches are growing:
Google remains a top discovery tool for hungry customers.
Multilingual opportunities:
With the rise in Spanish-language searches, optimizing your profile for this audience is key.
Google Business Profile (GBP) is essential:
Keeping your menu, photos, and details fresh and engaging can make or break a customer’s decision.
Emerging tools:
Google is rolling out features like AI-generated descriptions and multi-unit profile management, making it easier for operators to thrive.
Emerging Trends to Watch in 2025
YouTube Shorts
Short-form video is dominating. Engage younger customers and showcase your brand by creating dynamic, bite-sized content.
Search Trends
Long-tail and multilingual searches are booming. Optimize your digital storefront to reach new audiences and stay competitive.
Spanish-Language Content
Spanish search queries are surging—translate menus and invest in Spanish-language ads to connect with this growing market.
Google Ads Offers
Boost engagement and drive visits with Performance Max campaigns that highlight your offers. A simple, impactful way to stand out.
Key Tools to Leverage Google Effectively
Google Business Profile (GBP)
Your secret weapon for ranking higher in search results and attracting more customers.
Google Search Ads (GSA)
Targeted, hyper-local campaigns that get you in front of customers actively searching for what you offer.
Google Food Ordering (GFO)
Seamlessly convert third-party sales into direct orders.
Take Action
The Chowly Platform simplifies how restaurants create, capture, and convert demand beyond their four walls. From optimizing your Google profile to running effective ad campaigns, we’re here to help you grow.
Need a boost to get started?
Check out the Chowly Platform and let us connect you with the tools and strategies to boost your profitability.
