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With the rise of online interactions and delivery services, restaurants must prioritize their digital presence just as much as their physical storefronts. In this episode of Restaurant Strategy Podcast, Sterling Douglas, Co Founder and CEO of Chowly, discusses the transformative role of off-premise platforms for maximizing profitability.
Sterling shares insights on how restaurants can thrive by integrating digital tools to meet evolving consumer demands. Understanding the digital diner journey is essential for operators looking to boost profitability in today’s competitive landscape.
Join us as we explore actionable strategies for creating and capturing demand, optimizing online ordering, and navigating the post-COVID environment. Whether you’re a seasoned operator or new to the industry, this episode is packed with valuable takeaways to elevate your restaurant’s success.

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Return On Time (ROT) For Restaurant Operators

Focusing on ROT (return on time) is crucial for independent restaurant operators. While ROI is important, your time spent optimizing your Google presence matters just as much. Maintaining accurate information and adapting to algorithm changes takes ongoing effort, but it’s essential for visibility and driving more orders.
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Get to Know Your Customers Via Branded Keywords

Investing in branded keywords for restaurants on Google Ads offers valuable insights beyond just clicks. While some digital marketing agencies may advise against it, believing customers will find your restaurant without paid ads, there’s hidden value in the data you gain.
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What Shape is Your Restaurant Digital Storefront In?

In today’s restaurant industry, a strong digital storefront is as vital as a physical one, with successful brands investing heavily in both. A digital storefront encompasses more than just a website or online menu; it acts as a multifaceted gateway to the brand, driving significant traffic and sales.

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