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What’s Shaping Restaurants in 2025

2025-03-07Tom Lawton

Some of the biggest names in the business are scaling back. Wendy’s, Denny’s, Red Lobster, and TGI Fridays have all shut down locations or filed for bankruptcy.

Why does this matter to you? Because it’s proof that high costs and inefficiencies will put any restaurant at risk. The smartest operators are cutting what’s not working and doubling down on what is.

What you can do:

Track your numbers

Menu pricing, labor costs, and profit margins need to be dialed in.

Cut what’s not profitable

Simplify your menu, tighten up operations, and focus on what sells.

Make every customer count

Your digital presence needs to drive more orders and repeat business.

Customers are ordering more takeout, delivery, and drive-thru, so restaurant spaces are shrinking. Major chains are rolling out drive-thru-only locations, AI-powered kiosks, and mobile pickup lanes.

What you can do:

Make pickup and takeout easy—if customers have to wait or call, you're losing orders.

Get your menu in front of more people—integrate with Google Business Profile and third-party apps.

Speed things up—QR codes, mobile ordering, and online menus keep things moving.

Pro Tip:

The Chowly Platform helps you sync your menus, automate orders, and turn more searches into sales.

Read about how to optimize your restaurant's digital presence with Google: Your Restaurant’s Digital Front Door.

Takeout and delivery aren’t slowing down. Customers want convenience, and they’re willing to pay for it. But third-party delivery fees are eating into profits, so operators are looking for better ways to handle off-premise.

What you can do:

Build a strong direct ordering strategy

Own your customers and keep more of your revenue.

Offer catering and large orders

An easy way to increase ticket sizes and boost margins.

Make sure customers can find you online

If you’re not ranking on Google, you’re missing sales.

Check out how to master off-premise operations and boost your restaurant’s performance by visiting Mastering Off-Premise Operations.

You’re running a restaurant, not a tech company—but automation is here to help, not replace you. Operators are using AI to:

What you can do:

Look for automation tools that actually save you time, not add to your workload.

Use AI-driven marketing to personalize promos and keep customers coming back.

Test automation in small ways—like menu syncing and AI-powered order management.

Pro Tip:

Chowly helps you sync, automate, and optimize—so you can run leaner, faster, and smarter without extra work.

Check out How-To’s of Successful Restaurant Marketing.

Delivery costs are rising, and restaurants are experimenting with new ways to cut costs—from AI-powered routing to robotic delivery drivers.

What you can do:

Decide if third-party delivery is worth it or if it’s time to build your own direct ordering system.

Look into new delivery models—pickup lockers, catering, and local partnerships can boost revenue.

Streamline your digital storefront so customers can order without friction.

Learn more about the Chowly Platform and how it can optimize your restaurant beyond the four walls.

This year, the restaurants that succeed won’t just have great food—they’ll run smarter businesses.

The operators making the biggest moves are:

Balancing on-premise and off-premise revenue

Using automation to cut costs and save time

Investing in digital marketing and direct ordering

Simplifying tech and operations to improve efficiency

The Chowly Platform helps you put all the pieces together—from Google Business Profile and direct ordering to third-party integration and marketing automation. Want to learn more about how to optimize your restaurant’s operations and digital presence? Explore the Chowly Platform to discover all the tools that can set you up for success in 2025.

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